The first thing that you must understand is that market research is a real business. Market Research firms have been paying customers to take surveys and participate in focus groups long before the internet was a household commodity. It's just that with the increasing number of people online, the internet has become an effective and efficient way for marketing companies to collect data and test their advertisements. Also the internet gives these market research firms access to a wide demographic of users, which allows them to get a better idea of how their products will perform with people of different age, sex, nationality, etc.
Unfortunately, many questionable sites have popped up on the internet which has ruined the image on online paid surveys. These sites usually make outrageous claims about how much money you can make by working from home. They usually charge a "membership fee" to gain access to a list of web sites that conduct online paid surveys. They claim that their lists are special, and offer the highest paying surveys. But the truth is that the survey sites they list can be found for free on the internet. Legitimate market research firms do not charge panel members any fees or try to sell you any products. With a little research you can find all of the quality market research firms yourself. Also, there are several good sites on the internet that offer free reviews and listings. You should never have to pay for information or access to online paid surveys.
Assuming that you manage to avoid the scams, and stick with legitimate market research firms, the question remains is it really worth the time? The answer lies in your expectations. If you are looking for the perfect work at home dream job, this is not it. If you would be happy with an extra couple hundred dollars a month then read on.
The typical pay for any given survey varies, but most offer between $2 to as high as $50 or more per survey. The problem is that these firms are usually looking for a certain demographic, and you may not always qualify for all the paid surveys that are sent your way. These survey invitations are usually sent to you via an email, with details about the incentive offered, and a link to the survey. Usually you are asked to fill out a short screener survey, and if you qualify then you can continue on and earn the full amount promised. If you do not qualify, you are dismissed, with some sites offering a small incentive or a sweepstakes entry for your time. The screener survey usually takes less than 5 minutes, and the full survey can take anywhere from 15 to 30 minutes.
If you sign up with several quality market research firms, and can qualify for several surveys, you should be able to make anywhere from $50 to several hundred dollars a month for the household petty cash piggy bank. It's not exactly a fortune, but it can help offset some of your monthly bills, and it only takes a couple hours a week.
